Good Thinking™ inspires people to say "Why didn't I think of that?" It's a simple answer to an age-old question or an insight gleaned from living in the real world. After all, we've been there.

• We know how coffee tastes when the pot sits untouched for hours. We've raced to the store to replace a broken carafe before breakfast.
• We have kids who won't agree on anything -- including what flavor smoothie they want -- on principle.
• We've cleaned Swedish meatballs out the backseat upholstery -- and arrived empty-handed at a friend's potluck as a result.
• And we know what it's like to fight with those frustrating plastic packs (which, incidentally, send about 6,500 people to the emergency room in a year). Source: CNET (http://news.cnet.com/8301-11128_3-9912173-54.html)

So we tackled those problems head-on, using in-depth research, rigorous testing and a century of experience to find the best solutions.

We're pretty pleased with the results. Now we're turning our Good Thinking™ to new frustrations and what ifs. What do you wish you could do faster, cleaner or more easily? We hope to solve it for you soon.