About The Heart Truth

Here’s the truth!

The Heart Truth® campaign: Serious Messages about Women’s Heart Health

The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The Heart Truth® campaign warns women about heart disease and provides tools to help them take action against its risk factors. It is primarily targeted to women ages 40 to 60, the time when a woman’s risk of heart disease begins to increase. However, it’s never too early—or too late—to take action to prevent and control risk factors since heart disease develops over time and can start at a young age—even in the teen years.

The campaign message is paired with an arresting visual—The Red Dress®—designed to warn women that heart disease is their #1 killer. The Heart Truth® created and introduced The Red Dress® as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.

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®, TM The Heart Truth, its logo and The Red Dress are trademarks of HHS.
Participation by Hamilton Beach Brands, Inc. does not imply endorsement by HHS/NIH/NHLBI. 

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