Press Room: Product Releases


TrueAir® Introduces Fresh Essentials™
Odor Eliminator: Freshening the Air While Blending into the Decor

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products available online at
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Odor elimination and hip design come together in this unique product from TrueAir®
The TrueAir® Fresh Essentials™ odor eliminator effectively removes offensive odors while releasing a refreshing, discreet scent into the air. This distinctive odor eliminator, housed within a decorative pot, blends seamlessly into the decor. Its quiet fan runs continuously to freshen the air, and remove even the toughest of household odors. The TrueAir® Fresh Essentials™ is an odor eliminator that has a high-performance carbon filter, which continually cleans the air by trapping and neutralizing odors, and contains a scent cartridge that disperses a fresh, aroma back into the clean air.

"From dirty diapers to burned popcorn, TrueAir® brand odor eliminators have been removing the offensive smells from American homes for over six years," states Alison Kim, product manager for Hamilton Beach Brands Inc. "Real consumers tell us that they want clean and fresh air, and they want a unit that hides in plain sight. They're looking for a functional, affordable odor eliminator that doesn't look like an 'air cleaner.'" The result is a truly unique product consumers will want to display in living areas within their home and give as a gift."


Fresh Design -The odor eliminator is housed in a decorative pot to blend into most any decor. The "hide in plain sight" design allows the odor eliminator to be displayed instead of hidden.

Fresh Air - Removes odors from the air by continuously drawing air through a carbon filter and returning clean, fresh air back into the room.

Fresh Scent - The Green Meadow™ scent cartridge releases a subtle, fresh fragrance into the air. The TrueAir®Fresh Essentials™ odor eliminator comes with two scent cartridges to freshen air for up to 60 days.

MSRP - Model 04535 Odor eliminator, $39.99; Model 04200 replacement filter and scent, $6.99

Availability: October, 2008

Media Contacts:
Mary Beth Dukes 804-418-8868
marybeth.dukes@hamiltonbeach.com

Press Room: Go to www.hamiltonbeach.com or
try the Toll-Free Number: 800-851-8900



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