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Press Room: Product Releases
New eclectrics® Color Takes Hue Cue from Nature
Add "Cool Luxuriance" to the kitchen countertop, with Ultramarine from eclectrics®
Ultramarine, the newest addition to the colorful all-metal eclectrics® line from Hamilton Beach®, represents a shift to colors drawn from environmental cues. “Consumers are seeking calm and simplicity in the midst of their high pressure, fast-paced world,” said Martin Brady Group Manager of Industrial Design at Hamilton Beach® and member of the Color Marketing Group. “The soothing energy of nature, and especially that of cool and fresh ocean waters, influenced the emergence of Ultramarine.”
The eclectrics® line has always been about giving consumers the freedom to add color to their kitchen without immersing themselves in it. Instead of painting the kitchen nautical blue from floor to ceiling, consumers can pop in color without expensive changes. “It would be easy to go overboard with the latest color trends each year,” states Brady. “With eclectrics®, adding a burst of color to change the landscape of the kitchen allows consumers to indulge without going too crazy.”
Not only is the eclectrics® collection stylish, but the sturdy, all-metal appliances are built for serious cooking. For example, the stand mixer was rated a “Best Buy” stand mixer by a leading consumer testing lab for its overall excellence and unusually quiet performance. All eclectrics® appliances are covered by a 3-year limited warranty.
Ultramarine Eclectrics® Stand Mixer (MSRP: $199.99) – Voted the “Best‐Buy” stand mixer by the top consumer‐testing lab. Powerful 400‐watt peak power motor, 12 speed settings, planetary head, pour shield and mixing accessories, 4½ quart stainless steel bowl.
Ultramarine Eclectrics® Blender (MSRP: $89.99) – 500‐watt peak power motor, 48‐ounce glass jar, 2 speeds and pulse function. WaveAction™ system.
Ultramarine Eclectrics® Toaster (MSRP: $89.99) – 2‐slice toaster, 4 smart buttons include bagel, reheat, defrost and cancel, slide‐out crumb tray.
Ultramarine Eclectrics® Coffeemaker (MSRP: $129.99) – 12‐cup glass carafe (60 Ounces), 24‐hour programmable clock, auto shutoff after 2 hours, scorch‐free heater, pause‐and‐serve brewing, accelerated 12‐cup brewing, removable cone filter basket, drip‐free pouring.
Availability: August 2007
Kirby Kriz 804-527-7309
kirby.kriz@hamiltonbeach.com
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