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Press Room: TRUEAIR® Releases
The Febreze® TrueAir® Odor Eliminator
Two Odor Elimination Pioneers Join Forces to Freshen the Air
From dirty diapers to burned popcorn, TrueAir® brand odor eliminators have been removing the offensive smells from American homes for over five years. Now, the TrueAir® brand has teamed up with Febreze®, one of the best known brands in odor elimination, to create a powerful odor eliminator that removes bad odors in the air leaving your home smelling fresh.
TrueAir® Odor Eliminators remove offensive odors from the air with the only plug-mount™ air cleaner that uses activated carbon to eliminate rather than mask odors. Febreze® has built their wide array of products around the concept of cleaning away stale and stifling odors and leaving behind only fresh smelling air.
The Febreze® TrueAir® Odor Eliminator includes brand new product features. The profile is smaller and the whisper quiet fan is even quieter than the previous model. One of the new models even includes a blue luminescent nightlight and an easy to read Timestrip® filter replacement indicator.
This exciting partnership is sure to delight consumers everywhere who want to remove odors in their home leaving the air smelling fresh.
Odor Elimination – Removes odors from the air by continuously drawing air through a carbon filter and returning clean, fresh air back into room. It is the only plug mounted air freshener that uses activated carbon to eliminate odors.
New Partner, New Features – Inaugural Febreze® TrueAir® Odor Eliminator introduces a blue luminescent nightline and whisper quiet fan that is quieter than the previous model.
Compact Design – The new design is smaller by one and three quarter inches in height, and half an inch in both width and depth. It allows plenty of room to access top plug.
Other Features – On and off switch. Easy to read TimeStrip® filter replacement indicator. Uses widely available filters from previous models.
About Febreze®:
Febreze® is a product of Procter & Gamble. Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands. www.pg.com . Febreze® is a trademark of The Procter & Gamble Company, Cincinnati, Ohio used under license by Hamilton Beach/Proctor Silex. Timestrip® is a trademark of Timestrip Plc.
MSRP: $7.99 (Model 04531); $4.99 (Model 04530) – without nightlight.
Availability: June 15, 2006
Kirby Kriz 804-527-7309
kirby.kriz@hamiltonbeach.com
Press Room:
Go to www.hamiltonbeach.com or
try the Toll-Free Number: 800-851-8900
