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Assistant Public Relations Manager

Department: Marketing

Assistant Public Relations Manager

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and team work.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k),  paid vacation, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We are seeking qualified candidates for an Assistant Public Relations Manager opportunity at our Corporate Headquarters in Glen Allen, Virginia.  The Assistant Public Relations Manager will assist in managing media relations as well as work with the Group Manager to oversee, manage, and execute PR communication strategies. This incumbent will serve as a backup company spokesperson.

Responsibilities of the position include: 

  • Manage and execute integrated media relations plans for all HBB brands as required
  • Connect consumers with HBB through Media Relations’ activities and drive significant yearly impressions across brands
  • Cultivate, and maintain valuable media relationships with major outlets nationwide
  • Proactively pitch story angles and secure top-tier press coverage across diverse consumer, business and trade publications
  • Develop and manage strategic partnerships and influencer programs to enhance brand reputations and drive sales
  • Manage and build relationships with top-tier traditional and digital media outlets in our space and be able to stay abreast of media/editor changes
  • Serve as back up company spokesperson in event Group Manager, Corporate and Consumer communications is not available
  • Direct, manage and attend media facing trade shows, media tours, influencer and media events
  • Manage all post event follow-up with key media and influencers
  • Track, tag and analyze media coverage and work with PR Specialist to create and distribute outreach recap reports.
  • Strategically align analytics and impressions to each brand and event and make recommendations to ensure year over year increases and adjust accordingly

Requirements of the position include: 

  • Bachelor’s Degree in Public Relations, Mass Communications, Journalism or the equivalent
  • Minimum of 6-8 years of relevant PR and/or Media Relations experience or the equivalent
  • High competency and up-to-date understanding of Public Relations and Influencer Relations
  • Excellent negotiation, problem-solving skills, decision-making abilities, organizational skills, and self-motivation
  • Excellent oral and written communications skills
  • Media Analysis – minimum 6-8  years’ experience
  • Must submit 3 writing samples

The successful candidate will be highly organized with the ability to prioritize and manage multiple tasks simultaneously while having a proactive mindset and ability to work independently in a fast-paced environment. Experience executing PR strategies and media outreach and  just demonstrate a positive, can-do, go-the-extra-mile attitude.

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

If you are interested and qualified for this role, please apply here: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=d8978a7a-9b10-44e7-adcf-1ee5e34d374a&ccId=19000101_000001&jobId=297928&source=CC3&lang=en_US             

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