Digital Marketing Channel Manager

Department: Marketing

Digital Marketing Channel Manager

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and team work.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k),  paid vacation, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We are seeking qualified candidates for a Digital Marketing Channel Manager opportunity at our Corporate Headquarters in Glen Allen, Virginia.  The Digital Marketing Channel Manager will implement digital marketing channel and campaign strategy that attracts consumers to our brand websites, digital/social channels, retailer sales channels, promotes awareness, consideration, and sales of branded products and services.

Responsibilities of the position include: 

  • Develops and implements integrated digital marketing channel and media plans for multiple consumer brands to support business objectives by expanding brand reach, traffic to, and consumer interaction on digital channels
  • Reviews, maintains and monitors digital marketing channel experience and campaign performance
  • Optimize media spend to maximize traffic, consumer interaction, and return on ad spend
  • Assess and identify new/emerging digital marketing channels and media partners that improve consumer reach, interaction, engagement, experience, and accelerate digital marketing channel and media performance

Requirements of the position include: 

  • A Bachelor’s Degree in Marketing, Advertising, Communications or related field
  • 5+ years digital marketing channel and campaign management experience
  • Minimum 2 years of experience managing people and budgets
  • Demonstrated knowledge driving business results through effective digital and social media campaigns
  • Solid understanding of performance marketing and digital advertising programs/principles including goal and KPI setting, ROAS/ACoS results reporting, SEO, SEM, programmatic, display, retargeting and social media advertising
  • Experience with current and emerging digital marketing channel relationships to the ever increasing and dynamic consumer paths to purchase
  • Advanced knowledge and experience with digital and social media analytics, insights, CMS and other marketing automation platforms
  • Excellent communication skills to engage stakeholders and influence outcomes
  • Experience with Agile methodologies and Scrum project management principles is a plus
  • Familiarity with web design, user experience design, systems integration, and ADA compliance design principles is a plus
  • Google Analytics and HubSpot Certified is a plus

The successful candidate will have proven ability to support multiple tasks and work in a fast-paced environment with simultaneous priorities.  He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and must have demonstrated the ability to work independently and as part of a team.

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.




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