Digital Marketing Manager, International Commercial

Department: Marketing

Digital Marketing Manager, International Commercial

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and team work.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k),  paid vacation, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We are seeking qualified candidates for a Digital Marketing Manager, International Commercial opportunity at our Corporate Headquarters in Glen Allen, Virginia.  The Digital Marketing Manager, International Commercial will enhance the productivity of the Commercial Division known as Hamilton Beach Commercial, which markets products to the food service and hospitality industries, through execution of our global digital strategy as well as the development of a competitive strategy of the future.

Responsibilities of the position include: 

  • Manage all aspects of international HBC websites as assigned to drive engagement and  awareness to constituents around the world, and  maximize website traffic and sales
  • Manage tactical CRM and marketing automation efforts
  • Build campaigns to improve sales, communications and customer engagement
  • Direct blog and social media content strategy and calendar to maximize data
  • Work with Digital Marketing professionals to steer Asia digital advertising and facilitate translation and localization of marketing content
  • Facilitate digital content and efforts on behalf of regional and divisional managers as well as international distributors
  • Manage sales, rep, and dealer inquiries, support, and communications
  • Facilitate translation and assist in localizing various training
  • Orchestrate and manage outside vendor proposals, agreements and invoicing
  • Leverage pre-existing processes and tools to serve as traffic coordinator for international digital efforts in conjunction with Digital Manager – Global Commercial
  • Budget Management

Requirements of the position include: 

  • Bachelor’s Degree, preferably in Communications, Digital Marketing, or Website Development/Marketing
  • At least 3 to 5 years of direct experience with international content development strategy and digital marketing management, preferably in a B2B industry, to include; web marketing, website CMS production, marketing automation, video production working with web developers, creative departments and marketing teams
  • Substantial experience managing international content translation management tools and services
  • Thorough understanding of international digital marketing nuances
  • Management experience in: social media applications, CMS, basic HTML development, CRM and email marketing programs
  • Basic understanding of video production, Adobe Creative Suite, InDesign, Photoshop, Marketing Automation Technology, and analytical tools such as Google Analytics

The successful candidate will  have proven ability to work well in a fast-paced team focused environment and be able to support multiple tasks with simultaneous priorities. He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and excellent communication and collaboration skills.

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

If you are interested and qualified for this role, please apply here:



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