Senior Manager, Digital Marketing

Department: Marketing

Senior Manager, Digital Marketing

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and team work.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package; we offer health, dental and vision insurances, along with 401(k),  paid vacation, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, an annual Employee Appreciation day, a holiday party, a casual dress code and flexible hours just to name a few of the benefits of working for this dynamic company.

We are seeking qualified candidates for a Senior Manager, Digital Marketing opportunity at our Corporate Headquarters in Glen Allen, Virginia.  The Senior Manager, Digital Marketing will establish and develop the digital marketing multi-channel roadmap and strategy  that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.

Responsibilities of the position include: 

  • Establish and develop digital marketing multi-channel roadmap
  • Supervise and direct in house digital marketing group, external agency, development, media and technical partners
  • Develop brand product and promotional digital campaigns
  • Establish campaign digital creative asset production scope of work for digital creative content team production
  • Coordinate business strategies cross-functionally to maximize efficiency and achieve desired business results
  • Direct and oversee all digital channels to ensure brand consistency and mitigate risk
  • Prepare digital technology systems growth and adoption strategy

Requirements of the position include: 

  • A Bachelor’s Degree in Marketing, Digital Technologies, or an equivalent/relevant degree in a related field, Master’s degree in Business Administration is a plus
  • 10+ years’ experience leading progressive digital marketing initiatives; understanding of universal design principles is desirable
  • 5 years of experience in P&L, budget, and personnel management
  • Demonstrated knowledge driving business results through effective cross-channel digital marketing campaigns
  • Solid understanding of current and emerging digital marketing channel relationship to the digital consumer paths to purchase
  • Advanced analytic and evaluation competencies and in-depth knowledge of emerging digital marketing tools, techniques, technologies, and testing practices
  • Sound understanding of SEO/SEM, Google Analytics, CRM, A/B testing, affiliate performance marketing, display, retargeting and program advertising principles; experience with Agile methodologies and Scrum project management principles is preferred
  • High level familiarity with web design, user experience, systems integration, and ADA compliance design principles
  • Strong cross-functional team leadership and effective communication skills to engage stakeholders and influence outsiders

The successful candidate will have proven ability to support multiple tasks and work in a fast-paced environment with simultaneous priorities.  He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and people/ task management skills.

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

If you are interested and qualified for this role, please apply here:





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