Senior Manager, Digital Marketing

Department: Marketing

Hamilton Beach Brands, Inc. is a leading designer, marketer, and distributor of small household and commercial appliances.  We are seeking qualified candidates for a Senior Manager, Digital Marketing opportunity at our Corporate Headquarters in Glen Allen, Virginia.  The Senior Manager, Digital Marketing will establish and develop the digital marketing multi-channel roadmap and strategy  that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.

Hamilton Beach Brands, Inc. offers medical, dental and vision coverage, 401(k), paid short term and long term disability and many other benefits.  Additionally, we offer the opportunity for a paid day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, ability to purchase our products at a discounted cost, an annual Employee Appreciation day, a casual dress code and flexible hours.

Responsibilities of the position include: 

  • Establish and develop digital marketing multi-channel roadmap
  • Supervise and direct in house digital marketing group, external agency, development, media and technical partners
  • Develop brand product and promotional digital campaigns
  • Establish campaign digital creative asset production scope of work for digital creative content team production
  • Coordinate business strategies cross-functionally to maximize efficiency and achieve desired business results
  • Direct and oversee all digital channels to ensure brand consistency and mitigate risk
  • Prepare digital technology systems growth and adoption strategy

Requirements of the position include: 

  • A Bachelor’s Degree in Marketing, Digital Technologies, or an equivalent/relevant degree in a related field.
  • 10+ years’ experience leading progressive digital marketing initiatives
  • 5 years of experience in P&L, budget, and personnel management
  • Demonstrated knowledge driving business results through effective cross-channel digital marketing campaigns
  • Solid understanding of current and emerging digital marketing channel relationship to the digital consumer paths to purchase
  • Advanced analytic and evaluation competencies and in-depth knowledge of emerging digital marketing tools, techniques, technologies, and testing practices
  • Sound understanding of SEO/SEM, Google Analytics, CRM, A/B testing, affiliate performance marketing, display, retargeting and program advertising principles
  • High level familiarity with web design, user experience, systems integration, and ADA compliance design principles
  • Strong cross-functional team leadership and effective communication skills to engage stakeholders and influence outsiders

The following are not required, but are considered a plus:

  • Master’s degree in Business Administration
  • Understanding of universal design principles
  • Experience with Agile methodologies and Scrum project management principles

The successful candidate will have proven ability to support multiple tasks and work in a fast-paced environment with simultaneous priorities.  He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and people/ task management skills.

We offer a comprehensive compensation and benefits package in a tobacco-free and drug-free work environment.  We do not consider candidates who use tobacco products.  No third party recruiters please.

Candidates must be authorized to work in the US to be considered for this position.


EOE/AA/M/F/Veterans/ProtectedVets/Disabled/Sexual Orientation/Gender Identity




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