Senior Manager, Digital Marketing

Department: Marketing

Senior Manager, Digital Marketing

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and team work.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package; we offer health, dental and vision insurances, along with 401(k),  paid vacation, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, an annual Employee Appreciation day, a holiday party, a casual dress code and flexible hours just to name a few of the benefits of working for this dynamic company.

We are seeking a dynamic, results driven leader for a Senior Manager, Digital Marketing opportunity at our Corporate Headquarters in Glen Allen, Virginia.  The Senior Manager, Digital Marketing will establish and develop the digital marketing multi-channel roadmap and strategy  that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.

Responsibilities of the position include: 

  • Establish and develop digital marketing multi-channel roadmap
  • Supervise and direct in house digital marketing group, external agency, development, media and technical partners
  • Develop brand product and promotional digital campaigns
  • Establish campaign digital creative asset production scope of work for digital creative content team production
  • Coordinate business strategies cross-functionally to maximize efficiency and achieve desired business results
  • Direct and oversee all digital channels to ensure brand consistency and mitigate risk
  • Prepare digital technology systems growth and adoption strategy


Requirements of the position include: 

  • A Bachelor’s Degree in Marketing, Digital Technologies, or an equivalent/relevant degree in a related field; an MBA is a plus
  • 10+ years’ experience leading strategic digital marketing initiatives that drive business results
  • At least 5 years of experience in P&L, budget, and personnel management
  • Advanced experience in the digital consumer path to purchase, including best practices that drive reach, interaction, conversion, and engagement in B2C world
  • Extensive knowledge of digital marketing technology, including marketing automation, CRM, predictive analytics, personalization and segmenting tools; understanding of universal design principles
  • Proficiencies in SEO/SEM, inbound marketing, display and social media advertising, email and affiliate marketing, and Google Analytics; Hubspot, Google Analytics/Adword, and Digital Marketing certifications
  • High level familiarity with web design, user experience, systems integration, and ADA compliance design principles; experience with Agile methodologies and Scrum project management principles
  • Strong team leadership and effective communication skills to engage stakeholders and influence outcomes

The successful candidate will have proven ability to work well in a fast-paced team focused environment and be able to support multiple tasks with simultaneous priorities. He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and people/task management skill.

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.


If you are interested and qualified for this role, please apply here:





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